Reach UK new & expectant mothers
at a moment that matters
NewMums.com is a trusted home for UK parents through pregnancy, the newborn weeks and the toddler years. If your brand belongs in that journey, we'd love to hear from you.
Who you'll be reaching
Our value isn't a headcount — it's who visits, and when. New parenthood is one of the highest-intent, highest-spend moments in a family's life.
A defined UK audience
New and expectant mothers across the UK, actively looking for practical help with pregnancy, feeding, sleep, childcare and toddler life.
High purchase intent
Families in the middle of buying decisions — nursery kit, travel systems, maternity essentials, baby care and beyond — often for the very first time.
A context of trust
Our tools and guidance are calm, judgement-free and genuinely useful. Brands that appear here borrow that goodwill rather than interrupting it.
Ways to feature your brand
A handful of clean, considered placements — no clutter, no pop-up overload. We'll help you choose the right fit and tailor a package around your goals.
Homepage & section banners
Prominent, tasteful placement on our most-visited pages, seen by parents right as they arrive.
Tool & calculator placements
Feature your brand alongside relevant tools — reach parents at the exact moment they're planning nursery costs, feeding, or the baby's arrival.
Sponsored tool or section
Put your name to a whole tool or content area that fits your product — a longer-term, deeper association with a genuinely useful resource.
Bespoke partnerships
Something else in mind — a giveaway, a seasonal campaign, a cross-site feature? Tell us what you're trying to achieve and we'll shape a plan.
Packages are tailored per brand. Get in touch and we'll send options and audience detail to suit your campaign.
Privacy-first by design — which makes it brand-safe by default
You know exactly where you'll appear. We run curated, static placements — never anonymous programmatic ad exchanges — so your brand never turns up next to something off-brand.
No tracking, no data harvesting. The site is built privacy-first, with no third-party ad tracking of our visitors. Parents trust us for it — and that trust extends to the brands we feature.
Relevant, uncluttered. We keep placements few and well-chosen, so yours gets seen rather than lost in a wall of ads.
UK-focused throughout. Our audience, our guidance and our tools are all built around UK families — no wasted spend on the wrong market.
Brands that fit right in
If you serve UK parents and little ones, you'll likely feel at home here.
Not sure if you're a match? Ask us — we're happy to talk it through.
How it works
Simple and no-obligation — one email starts it off.
Get in touch
Email us with your brand and roughly what you're hoping to achieve.
We tailor options
We'll suggest placements and share audience detail so you can pick what fits.
Your brand goes live
Once we're agreed, we get your placement up and in front of UK parents.
Let's talk
Tell us about your brand and we'll take it from there. No pushy sales process — just a straightforward conversation.
advertise@newmums.comWe aim to respond within two business days.